chapter 2

Question 1

Evolution of the marketing concept

Answer 1

the production concept
the product concept
the selling concept
the marketing concept
the holistic concept

Question 2

production concept

Answer 2

organizations focus should be to keep costs down and access convenient

Question 3

product concept

Answer 3

consumers will favor products that offer most quality, performance, or innovative features

Question 4

selling concept

Answer 4

consumers and business won’t buy enough of the organizations product to meet its goals, must take aggressive selling and promotion effort

Question 5

marketing concept

Answer 5

sense and responsible orientation

Question 6

holistic concept

Answer 6

recognizing the need to have a cohesive philosophy that goes beyond traditional applications of the marketing concept