Chapter 2 Flashcards
Observation
A single member of a collection of items we want to study. Ex. an employee, a car wash. (23)
Variable
A characteristic of the subject or individual. Ex. Employee income, cost of car wash. (23)
Categorical (qualitative) data
Have values described by words rather than numbers. Ex. Type of car (sedan, coupe, convertible, etc.)
Binary variables
Categorical variables with only two values. Ex. Male (0) and female (1)
Numerical (quantitative) data
Arise from counting, measuring, or some other mathematical operation. They’re numbers! Two types (discrete and continuous) Ex. Money spent last month.
Discrete numerical variable
A variable with a countable number of distinct values. Usually starts with “number of”. Ex. Number of cars sold in the last week.
Continuous numerical variable
A variable that CAN HAVE any value within an interval. Ex. Distance, time, speed. Even if speed is rounded to the nearest mph, it’s continuous.
Time series data
Occurs when each observation in the sample represents a different equally spaced point in time.
Nominal data (level of measurement)
Weakest level of measurement, easiest to recognize. Ex. Which cell phone service provider do you use? 1. AT&T, 2. Verizon, 3. Other. Numbers are irrelevant (can’t calc. average)
Ordinal data (level of measurement)
Connote a ranking of data values. Numbers have more of a meaning, but the distance between numbers is irrelevant (Great to good vs. good to ok). Ex. What was your experience at Disneyland? 1. Great, 2. Good, 3. Ok, 4. Bad.
Interval data (level of measurement)
Connote a ranking of data and intervals between values are important. Ex. Fahrenheit scale, lbs scale.
Ratio data (level of measurement)
Strongest level of measurement. Has qualities of all other levels PLUS a “meaningful zero” that represents the absence of the quantity measured. Ex. Quarterly sales. Having $0 in sales is meaningful. Ratio data can have negative values too.
Population
All of the items we are interested in observing. Ex. All of the passengers on a plane, all of the students attending CU
Sample
The subset of the population that we will actually analyze. Ex. First class in the airplane, 1000 students chosen at random.
Parameter
A measurement of characteristic of the population. Usually unknown since we can rarely observe the entire pop.