Chapter 2 Flashcards
Define a sector
Group of closely related industries
So high-tech sector consisting of
embedded chip industry
software verification
etc
Lay out the 5 forces model
- Risk of entry
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of substitutes
- Power of complement providers
What are 5 important barriers of entry?
- Brand Loyalty
- Absolute Cost Advantages
- Economies of scale
- Customer switching costs
- Government regulations
What are 4 factors that have a major impact on the intensity of rivalry among established companies within an industry?
- Industry competitive structure
- Demand conditions
- Cost Conditions
- Such as if fixed costs are too high and profitability is tied to sales volume - Hiehght of exit barriers in the industry
- These are things like having investments such as equiepment, or have to pay out a lot of severance, emotional attachments to an industry, etc
What are strategic groups?
These are groups within an industry that you can use to classify companies. So in the Commercial Aerospace industry, you can classify via range and seat capacity, and you see that there are two strategic groups:
Regional jets
- Bombardier
- Embraer
- Fokker
Large Jets
- Boeing
- Airbus
What is an embryonic industry?
One that is just starting to develop, so Quantum Computign is a good example
What are the 5 stages in the industry life cycle?
- Embryonic
- Growth
- Shakeout
- So this is kind of interesting, but when demand saturation occurs and everyone has the product already, there becomes a gap where supply keeps growing but demand levels out. That excess supply can cause price wars and intense competition to see who will dominate the mature stage. - Mature
- Decline
What is the main technique used to analyze competition in the industry environment?
Competitive Force Model
The stronger the forces are in the competitive forces model, the ____
The more competitive an industry and lower rate of return can be earned. Such as airline industry
When are buyers a threat?
When the company depend on them for business, but the buyers arent dependent on the company
When are suppliers a threat?
When the company depends on their suppliers, but the suppliers are not dependent on the company
What represents a sixth powerful competitive force?
The power, visor, and competence of complementors can a strong positive impact on demand in an industry
What 5 things make up the macroenvironment?
- Macroeconomic environment
- global environment
- technological environment
- demographic and social environment
- political and legal environment
What is most important question for strategic management?
We want to Understand why some firms consistently outperform others. On th flip side, why do some fail? Ultimately all about performance
A company’s economic performance. Results from what to distinct causes?
Industry structure, so remember the profitability chart of all the differerent industries
And
Relative position within the industry