Chapter 2 Flashcards
1
Q
What is a brand?
A
A brand is the name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers. Brands are used in business, marketing, and advertising.
A brand is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering.
2
Q
The 5 parts of a brand? (PAAL)
A
Brand Awareness, Perceived Brand Quality, Brand Associations, Brand Loyalty = Brand Equity.
