Chapter 2 Flashcards
what is a strategic vision
management’s aspirations for the future and delineates the companies strategic course and long-term direction
What is a strategic plan
lays out future direction, performance targets, and strategy
What is the difference between a strategic vision and mission
a strategic vision portrays a company’s aspirations for its future whereas a mission describes its purpose and present business
what are a company’s values
beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company’s business and pursuing its strategic vision and mission
what are objectivess
an organization’s performance targets - the specific results management wants to receive
what is strategic intent
when a company relentlessly pursues an ambitious strategic objective, concentrating the full force of its resources and competitive actions on achieving that objective
what are financial objectives
financial performance targets management has established for the organization to achieve
what are strategic objectives
target outcomes that indicate a company is strengthening its market standing, competitive position, and future business prospects
what is a balanced scorecard
a widely used method for combining the use of both strategic and financial objectives, tracking their achievement, and giving management a more complete and balanced view of how well an organization is performing
what is a corporate strategy
a strategy at the milti-business level, concerning how to impcove company performance or gain competitive advantage by managing a set of businesses simultaneously
what is a business strategy
strategy at the single-business level, concerning how to improve the performance or gain a competitive advantage in a particular line of business
what is a company’s strategic plan
lays out its future direction and business purpose, performance targets, and strategy
what are 4 obligations of a board of directors
- ensure that the company issues accurate financial reports and has adequate financial controls
- critically appraise the company’s direction, strategy, and strategy execition
- evaluate the caliber of senior executives’ strategic leadership skills
- institute a compensation plan for top executives that rewards them for actions and results that serve stakeholder interest