Chapter 2 Flashcards
Bug report
Popular technique taht is used in classrooms to teach brainstorming
Entrepreneurial alertness
The ability to notice things without engaging in deliberate search
focus group
Gathering of 5 -10 people who have been selected based ont heir common characterisitcs relative to the issue being discussed
mind map
Diagram used to organize information visually
network entrepreneurs
Entrepreneurs who identified their idea through social contacts
opportunity gap
Recongizes a problem and creates a business to fill it
opportunity recognition
Process of perceiving the possibility of a profitable new business or new product or service
strong-tie relationships
Relationships, characterized by frequent interaction, that form between like-minded individuals such as coworkers, friends; these relationships tend to reinforce insights and ideas the indiviudals already have, and therefore, are not likely to generate new ideas
Weak-tie relationships
relationships that form between casual acquaintances who do not have a lot in common, and may be thesource of completely new ideas
window of opportunity
Time in which a firm or an entrepreneur can realistically enter a new market