CHAPTER 2. Flashcards
Is a strategy designed to ensure customer loyalty, interaction and long-term engagement.
RELATIONSHIP MARKETING
Is a facet of a customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than short-term goals like customer acquisition and individual sales.
RELATIONSHIP MARKETING CONCEPT
Is the overall process of building and maintaining profitable customer relationship by delivering superior customer value and satisfaction.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
helps businesses keep customer contact details up to date, track every customer interaction, and manage customer accounts. It’s also designed to help businesses improve customer relationships and Customer Lifetime Value (CLV).
CRM
RELATIONSHIP BUILDING BLOCKS
- CUSTOMER VALUE
- CUSTOMER SATISFACTION
- STRONG RELATIONSHIPS
- BUSINESS SUCCESS
is a powerful way for businesses to build relationships and grow their brand. By joining groups or communities that share your business interests or values, you can increase brand awareness and expand your customer base.
NETWORKING
Delight your customers with the unexpected (in a good way) and be there for them no matter what. Make sure that every interaction you have with your customers shows them that they are valued
CHERISH EACH CUSTOMERS
A memorable brand will make it easy for customers to find you and your products).
BUILD BRAND IDENTITY
Is a strategy focused on providing valuable, no-strings-attached content to build trust and strengthen relationships.
GIVE YOUR CUSTOMERS FREE INFORMATION
It is not strictly about loyalty cards and perks programs. Also, people love getting stuff and people love being recognized.
LOYALTY REWARDS
While electronic communication is great, and often preferred, having a face-to-face meeting can help the customer feel valued.
FACE TO FACE TIME
Filipinos value personal connections in business interactions. For this reason, personalized customer service is a key strategy in creating long-term relationships.
PERSONALIZED SERVICE AND CUSTOMER CARE
Successful customer service strategies in the Philippines are also defined by the ability of businesses to adapt to local market demands. This flexibility allows companies to align their offerings with the preferences and expectations of Filipino consumers, especially in areas like pricing, product availability, and service delivery.
FLEXIBILITY AND ADAPTABILITY TO LOCAL NEEDS
Filipinos place a high value on community and relationships, so businesses that engage in community-building activities create strong connections with their customers. This includes sponsoring local events, supporting social causes, or engaging in corporate social responsibility (CSR) efforts.
COMMUNITY-CENTRIC APPROACH
Filipino consumers appreciate businesses that offer proactive customer support and efficient after-sales service. This includes providing maintenance, addressing complaints, and offering refunds or exchanges when necessary. The reliability of these services significantly impacts brand perception.
Proactive Customer Support and After-Sales Service
