Chapter 2

Question 1

What is the Global Learning Curve?

Answer 1

The process by which an understanding of marketing beyond home markets develops over time as a company gains more international business.

No Foreign Marketing
Foreign Marketing
International Marketing
Global Marketing

Question 2

What is the essential information for global marketing?

Answer 2

Economic Environment
Culture and Societal Trends
Business Environment
Political and Legal Changes
Specific Market Conditions

Question 3

What is the process of selecting global markets?

Answer 3

1. View competition, target market size, and growth rate.
2. Assess the size of the investment and length until profitability.
3. Determine if the company has the personnel, managerial, and financial resources to enter the market.

Question 4

What are 4 Top Emerging Markets?

Answer 4

China
India
Brazil
Saudi Arabia

Question 5

What are Multinational Regional Market Zones?

Answer 5

Groups of countries that create formal relationships for mutual economic benefit. It involves lower tariffs and reduced trade barriers, and they usually form as a result of four sources, economic factors, geographic proximity, political factors, and cultural similarities.

Question 6

List 4 examples of Multinational Regional Market Zones

Answer 6

1.) MERCOSUR
2.) European Union
3.) ASEAN
4.) NAFTA

Question 7

What are the Market Entry Strategies?

Answer 7

Contractual Agreements ( Licensing or Franchising) , Strategic Alliances, and Direct Foreign Investment.

Question 8

What can affect resource allocation and personnel?

Answer 8

The degree of centralization

Question 9

How can organizations be structured?

Answer 9

Centralized
Decentralized
Regionalized