CHAPTER 2 Flashcards
He became the general manager of the Savoy Hotel in London,
CESAR RITZ
He is considered to be the premier hotel-man of all time.
He was the first to put telephones and radios in every guest room together
ELLSWORTH MILTON STATLER
He was once recognized a the “biggest hotel man in the world.” He was described by the New York Times as the “master of hotel finance.” He was careful no to over-finance and had a flawless sense of timing. In 1954, he formed the first major chain of American hotels – a group of hotels which followed standard operating procedures.
CONRAD HILTON
He is recognized as the first professional travel agent. HE ALSO KNOWSN AS A “COOK TOUR”
THOMAS COOK
He is recognized as the first professional travel agent. HE ALSO KNOWSN AS A “COOK TOUR”
THOMAS COOK
He was the pioneer of brand leveraging. He was one of the first to introduce franchising in the 1930’s.
HOWARD DEARING JOHNSON
He founded the Marriott Corporation which has continued to be an important asset to the hospitality industry
J. WILLIARD MARRIOT
He founded the Marriott Corporation which has continued to be an important asset to the hospitality industry
J. WILLIARD MARRIOT
He has been the most financially successful of all hospitality entrepreneurs. He founded the McDonalds Corporation, a multi-dollar industry, through his strong dedication, organization skills, perseverance and incredible aptitude for marketing. He developed several operational guidelines such as Quality Service, Cleanliness and Value or QSC&V. His motto “Never be idle a moment.”
ray kroc
