Chapter 2 Flashcards
is the plural form of the word “medium” which is a means through which a thing is done
Media
are the agencies, means, or instruments used to convey advertising messages from producer to consume
Media
· refers to the various media channels through which advertising is done
Advertising media
• is a varied landscape of advertising opportunities
• These media offer the ability to present your brand, product, or message to an audience in a way unlike any other venue
Print media
may be included in the form of newspapers, magazines and etc. They are among the oldest and most effective types of advertising
Written advertising
contains news, opinions, service information, entertainment messages and public materials
Newspaper Advertising
contain two types of advertisements:
- Classified advertising
- Display advertising
Daily newspapers
Advantages of written advertising
- Large readership and high level of reader involvement
- Geographical selectivity
- The cost is relatively low
- Timely impact
Disadvantages of written advertising
- Short life
- Black and white (although many papers are changing to color format)
- Where people are still illiterate
- Printing and distributing can be costly
basically useful in capturing those customers who are travelling from one place to another.
Outdoor advertising
Types of outdoor/or mural media
- Poster
- Painting displays or metal displays
- Wall painting
- Electric light sign
- Neon signs
- Traveling displays
- Van advertising
- Banners
- Railway station
- Skywriting
- Sandwich man
pre-printed sheets put up like wallpaper on outdoor billboards.
Posters
these can be displayed for a very long time. It can bear climate effect.
Painted displays or metal displays
are found in cities, towns and even villages. The surface can be hired.
Wall painting
Sign board illuminated by electricity can be seen in the large numbers in cities. They Can be presented with attractive letters and colored bulbs
Electric light signs