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Supply Chain Management > Chapter 2 > Flashcards

Chapter 2 Flashcards

1
Q

What are the 6 supply chain drivers?

A
  1. Inventory
  2. Transportation
  3. Facilities
  4. Information
  5. Sourcing
  6. Pricing
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2
Q

Involves moving inventory from one point in the supply chain to another point.

A

Transportation

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2
Q

Consists of all raw materials, work in progress, and finished goods within a supply chain.

A

Inventory

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3
Q

Six basic modes of transportation are:

A

Air
Truck
Rail
Ship
Pipeline
Electronic Transportation

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4
Q

Place where inventory is stored, manufactured or assembled.

A

Facilities

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5
Q

Consists of data and results of analysis regarding inventory, transportation, facilities, customer orders, customers, and funds.

A

Information

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6
Q

The choice of who will perform a particular supply chain activity, such as production, storage, transportation, or the management of information.

A

Sourcing

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7
Q

Determines how much a firm will charge for the goods and services that is makes available in the supply chain.

A

Pricing

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8
Q

Obstacles of Supply Chain Management

A
  • lack of top management support
  • non-aligned strategic and operating philosophies
  • inability or unwillingness to share information
  • lack of trust among supply chain members
  • unwillingness to share risks and rewards
  • inflexible organizational systems and processes
  • cross-functional conflicts
  • inconsistent or inadequate performance measures
  • resistance to change
  • lack of training for new mindsets and skills
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9
Q

Scope of supply chain activities

A
  • Sourcing and procurement
  • production scheduling and manufacturing
  • order processing
  • inventory management
  • warehousing
  • customer service
  • distribution
  • reverse logistics
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10
Q

The term “marketing mix” became popular after __________ published his ____ article, The Concepts of the Marketing Mix.

A

Neil H. Borden, 1964

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11
Q

Describes the marketing manager as a “mixer of ingredients”.

A

Culliton

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12
Q

Proposed a Four P classification in 1960

A

McCarthy

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13
Q

Parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment.

A

Four P’s

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14
Q

What are the Four P’s

A
  1. Price
  2. Product
  3. Promotion
  4. Place
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15
Q

A useful model that identifies three key features of e-business that are enabled through technology, as an extension of the traditional 4 P’s marketing model.

A

Marketspace Model (de Meyer et al)

16
Q

Two-way exchange of information and ideas with the customer through an on-line interface, which enhances the richness of customer relationships and gives rise to a new paradigm of a product design and customer service, such as internet forums.

A

Interactivity

Supply Chain Management (4 decks)

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