Chapter 2 Flashcards
Elements of culture
Material Culture
Social Institutions
Human and the universe
Aesthetics
Cultural Knowledge
Religion
Values and attitude
Law and politics
Language
Components of Material Culture
Technology
Economics
Components of social institutions
Family
education
political Structures
The media
components of human and the universe
belief systems
Components of aesthetics
Graphic and plastic arts
Folklore
Music, drama and dance language
two cultural knowledge
Factual Knowledge
Interpretive Knowledge
it is straightforward fact about culture
Factual Knowledge
The ability to understand and to appreciate fully the nuances of different cultural traits and patterns
Interpretive Knowledge
is a responsible effort to learn from others culture ways
Cultural Borrowing
Involves Marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms
Cultural Congruence
being attuned to the nuances of culture so that new culture can be viewed objectively
Cultural Sensitivity
Are the core principles and ideals upon which an entire community exists
Cultural Values
Four dimensions in cultural Values
Individualism Index
Power Distance Index
Uncertrainty Avoidance Index
Masculinity/Feminity Index
refers to the preferences of behaviorthat promotes ones self interest. focuses on self orientation
Individualism Index
Measure the tolerance of social inequality
Power Distance Index