Chapter 2

Question 1

Understanding fonts & typefaces

Answer 1

• Font styles
• Font sizes
• Kerning vs. leading
• Cases
• Serif vs. San Serif

Question 2

Font vs. typeface

Answer 2

• Font is a collection of characters of a single size and style belonging to a particular typeface family.
• Typeface is a family of graphic characters that usually includes many type sizes and styles

Question 3

Font styles

Answer 3

The attributes of characters

• Boldface
• Underline
• italic
• Strike through

Question 4

Using text in multimedia

Answer 4

• Ideas and concepts can be highlighted by making the text bold or by emphasized text.
• A pleasant look can be created by experimenting with different font faces, sizes, leadings, and kerning.
• Use text for titles and headlines, for menus, for navigation, and for content.

Question 5

Choosing text fonts

Answer 5

• Consider legibility when choosing fonts
• For small type, use the most readable font available. Decorative fonts that cannot be read are useless.
• In text blocks, adjust the leading for the most pleasing line spacing. Lines too tightly packed are difficult to read.
• In large-size headlines, adjust the spacing between letters (kerning) so that the spacing feel right.
• Avoid too many typefaces in one piece of communication.
• To make your type stand out or more legible, explore the effects of different colors and of placing the text on various backgrounds.

Question 6

Animating text

Answer 6

To retain a viewer’s attention, you can animate bulleted text and have it “fly” onto the screen