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Marketing 2150 > Chapter 2 > Flashcards

Chapter 2 Flashcards

1
Q

Environmental Scan

A

Done to understand external forces and environment

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2
Q

CRESTD

A

Competitve forces (direct / indirect)
Regulatory (Rules)
Economic (micro / macro)
Socio-Cultural (whats okay / not okay)
Technological
Demographic

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3
Q

Micro Economic Forces

A

Supply & Demand, Income etc

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4
Q

Macro Economic Forces

A

Inflation, Unemployment, GDP etc

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5
Q

SWOT

A

Strengths (internal)
Weaknesses (internal)
Opportunities (external)
Threats (external)

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Marketing 2150 (7 decks)

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