Chapter 2

Question 1

An approach to research that aims to identify, critique, or change communication practices that oppress, marginalize, or otherwise harm people

Answer 1

Critical Research

Question 2

One of the three forms of proof; proof based on the speaker’s credibility (trustworthiness, expertise, and goodwill)

Answer 2

Ethos

Question 3

One of the three forms of proof; proof based on appealing to listeners’ emotions

Answer 3

Pathos

Question 4

One of three forms of proof; proof based on logic and reasoning.

Answer 4

Logos

Question 5

Techniques such as descriptive statistics, surveys, and experiments, used to gather quantifiable data

Answer 5

Quantitative research

Question 6

Interpretive techniques, including textual analysis and ethnography, used to understand the character of experience, particularly how people perceive and make sense of communication

Answer 6

Qualitative research

Question 7

Studying phenomena in multiple ways by relying on multiple sources of data, theories, researchers, andor methodological approaches

Answer 7

Triangulation

Question 8

Communication with ourselves, or self-talk

Answer 8

Intrapersonal communiation

Question 9

Communication between people, sometimes in close relationships such as friendship and romance

Answer 9

Interpersonal communication

Question 10

Understandings about identity and codes of thought and action that are shared by the members of an organization

Answer 10

Organizational culture

Question 11

The branch of philosophy that deals with the goodness or rightness of particular actions. Ethical issues infuse all areas of the communication field.

Answer 11

Ethics