CHAPTER 2

Question 1

Malaysian’s progress after independence

Answer 1

-impressive progress in social and economic
development
-benefits not evenly distributed
-Bumiputera (sons of the soil) left behind in economic
fortunes and participation in the modern sector of
economy (commerce and industry)
-racial riot on 13 May 1969 - racial clash Malays vs
Chinese
-through National Operations Council (NOC) introduce
NEP

Question 2

New Economic Policy (NEP)

Answer 2

-introduce national ideology (RUKUN NEGARA)
-transcend existing ethnic, cultural and socioeconomic
differences
-restore Malays confidence in government

STRATEGIES
Eradicate poverty
-increase income levels
-increase employment opportunities
-increase process of restructuring Malaysian society

Restructure
-racial composition in employment
-wealth ownership
-creation of BCIC Bumiputera commercial and industrial 
 community

Question 3

New Economic Model (NEM)

Answer 3

by NEAC (National Economic Advisory Council)
core principles
-high income
-inclusiveness
-sustainability
economy is market-led, entrepreneurial, well governed, innovative, regionally integration
conducive environment for entrepreneurial development

Question 4

Higher Education

Answer 4

produce holistic entrepreneurial and balanced graduates

Question 5

New Economic Model (NEM)

Answer 5

by NEAC (National Economic Advisory Council)

core principles

• high income
• inclusiveness
• sustainability

economy is market-led, entrepreneurial, well governed, innovative, regionally integration

conducive environment for entrepreneurial development

Question 6

Business model canvas components

Answer 6

Customer segments
Value propositions
Marketing channels
Customer relationships
Key partners
Key activities
Key resources
Cost structure
Revenue streams

Question 7

Value proportion concepts and techniques

Answer 7

Unique selling proposition - product better than competition

Feature advantage benefit - advantages the product created