Chapter 2 Flashcards
Trademarks
for the most part need to be established on a country-by-country basis.
Which of the following is a cultural factor that affects consumer behavior and marketing strategy A. demographics B. values C. language D. nonverbal communications E. all of the above
Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. "Which of the following is a cultural factor" that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of? A. nonverbal communications B. natural resources C. economic conditions D. exchange rates E. all of the above
E. all of the above
A. nonverbal communications
Which of the following statements is FALSE regarding cross-cultural marketing?
A. Marketing across cultural boundaries is a difficult and challenging task.
B. Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth across the world.
C. There are both subtle and direct ethical issues involved in international marketing.
D. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
E. Cultures may differ in demographics, languages, nonverbal communications, and values.
D. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
(marketing strategy and cultures có tác động qua lại)
Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility? A. global citizens B. global dreamers C. antiglobals D. global agnostics E. global trendsetters
B. global dreamers
Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality? A. global citizens B. global dreamers C. antiglobals D. global agnostics E. global trendsetters
A. global citizens
\_\_\_\_\_ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. A. Reference group B. Government C. Culture D. Authority E. Gestalt
C. Culture
Which of the following statements is TRUE regarding culture?
A. Culture is a relatively simple concept.
B. Culture is acquired.
C. Culture often provides detailed prescriptions for appropriate behavior.
D. The nature of cultural influences is such that we are consciously aware of them.
E. All of the above are true.
In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?
A. Culture is a simple concept.
B. Culture is something one is born with.
C. Culture is unique to each individual in a society.
D. Culture is time-bound.
E. Culture is acquired, that is, it is learned.
B. Culture is acquired.
E. Culture is acquired, that is, it is learned.
The boundaries that culture sets on behavior are called _____.
_____ are rules that specify or prohibit certain behaviors in specific situations
Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she’s learned that at each school the kids behave differently. Karen is attempting to learn that student body’s specific _____ regarding behavior.
A. rules B. norms C. prescriptions D. precepts E. sanctions
B. norms
_____ are widely held beliefs that affirm what is desirable.
Marketers that wish to expand internationally need to understand a culture’s widely held beliefs that affirm what is desirable. To do this, marketers should study _____.
A. Laws B. Religions C. Edicts D. Cultural values E. Sanctions
D. Cultural values
Violation of cultural norms results in \_\_\_\_\_, or penalties ranging from mild social disapproval to banishment from the group. A. norms B. sanctions C. proclamations D. ostracization E. sentencing
B. sanctions
Violation of cultural norms results in _____, or penalties ranging from mild social disapproval to banishment from the group.
This group of students laughed at him and called him a “momma’s boy” and told him he can’t be one of them because they don’t ask parents for permission, they just do what they want. This social disapproval of Robert’s behavior is an example of a(n) _____.
A. norms B. sanctions C. proclamations D. ostracization E. sentencing
B. sanctions
Which of the following is NOT a broad form of cultural values?
A. other-oriented
B. environment-oriented
C. self-oriented
D. object-oriented
E. All of the above are broad forms of cultural values.
D. object-oriented
