Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Market Research In Practice > Chapter 19: Using market research to improve customer satisfaction and loyalty > Flashcards

Chapter 19: Using market research to improve customer satisfaction and loyalty Flashcards

1
Q

Inertia

A

The perceived effort of switching brands that prevents customers from switching even when they are not satisfied

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Considerations when designing a customer satisfaction and loyalty programme

A 
●● target audience
●● methodology
●● subject matter
●● interpretation
●● post-research actions
How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Market Research In Practice (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions