Chapter 19 - Social Media and Marketing Flashcards
Social media
any tool or service that uses the Internet to facilitate conversations
Social commerce
a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services
Crowdsourcing
using consumers to develop and market products
Social media monitoring
the process of identifying and assessing what is being said about a company, individual, product, or brand
Blog
a publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author’s entries
Corporate blog
blog that is sponsored by a company or one of its brands and maintained by one or more of the company’s employees
Noncorporate blog
independent blog that is not associated with the marketing efforts of any particular company or brand
Microblog
blog with strict post length limits
Social networking site
Web site that allows individuals to connect - or network - with friends, peers, and business associates
Media sharing site
Web site that allows users to upload and distribute multimedia content like videos and photos
Social news site
Web site that allows users to decide which content is promoted on a given Web site by voting that content up or down
Location-based social networking site
Web site that combines the fun of social networking with the utility or location-based GPS technology
Review site
Web site that allows consumers to post, read, rate, and comment on opinions regarding all kinds of products and services
