Chapter 18 Flashcards
In an interactive space, earned media include:
Viral videos
Which of the following statements is true of advertising in social media?
Social media mostly focus on deepening relationships with customers.
Marla, a 55-year-old woman, wants to stay in touch with her son, who is away at college. She also hopes to connect with some of her high school friends. In this case, which of the following is Marla most likely to use for this purpose?
Which of the following treats location-based micro networking as a game?
Four square
Much of the growth in social media sites can be attributed to:
new platforms like tablets and smartphones. You
Traditional marketing media offer a mass media method of interacting with consumers, whereas social media offer more one-to-one ways to meet consumers.
True
A publicly accessible Web page that serves as an interactive journal is called a tweet.
False
Marketers find social news sites useful for creating conversations around relevant issues.
True
A social media plan should be monitored after it has been implemented because social media campaigns can be fluid.
True
