Chapter 18 Flashcards
Coordinating all the physical elements in a place of business to project an image to customers.
visual merchandising
The visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase.
display
A business’s exterior, including the sign, marquee, outdoor lighting, banners, awnings, windows and exterior design of the building.
store front
A canopy that extends over a store’s entrance.
marquee
Ways that stores use floor space to facilitate and promote sales and serve customers.
store layout
Permanent or movable store furnishings that hold and display merchandise.
fixtures
A standalone structure that serves as a customer sales promotion device.
point-of-purchase kiosk
An interactive point-of-purchase display that is a free-standing, full service retail location.
interactive kiosk
Properties that are items or physical objects that hold the merchandise on display or support the display setting.
props
Illustrates the relationships among colors.
color wheel
Colors that are opposite of each other on the color wheel and create high contrast.
complementary colors
Those that are located next to each other on the color wheel and share the same undertones.
adjacent colors
Three colors equally spaced on the color wheel, such as red, yellow, and blue.
triadic colors
An area in a display that attracts attention first.
focal point
The relationship between and among objects in a display.
proportion
