Chapter 17.1

Question 1

Promotion mix

Answer 1

As a combination of he different types of promotion

Question 2

Product promotion

Answer 2

Used to convince potential customers to buy products from them.

Question 3

Institutional promotion

Answer 3

Is used by a business to create a favorable image for itself

Question 4

Advertising

Answer 4

Is any paid form of non personal presentation and promotion of ideas goods or services

Question 5

Sales promotion

Answer 5

Represents all marketing activities other than personal selling advertising P.R.

Question 6

Public relations

Answer 6

Refers to any activity designed to create a favorable image

Question 7

Publicity

Answer 7

Is a specific kind of public relation that involves placing positive information

Question 8

Push policy

Answer 8

Used only for h the channels

Question 9

Pull policy

Answer 9

Creates customer interest

Question 10

Promotion

Answer 10

Is any form of communication a business used to inform, persuade, or remind people about the product