Chapter 17 - Exam 3 Flashcards

1
Q

Business Intelligence (BI)

A
  • set of Techniques and Tools
  • transforms raw data into meaningful info
  • used for business Analysis Purposes
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2
Q

Once BI is used to transform data, what uses it?

A

DSS - Decision Support Systems

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3
Q

Describe DSS when there was no Business Intelligence yet

A
  • DSS used by banks to see if start-up businesses would work
  • 1950s
  • internet speed was too slow making data hard to collect (so BI was born)
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4
Q

Big Data

A

social media data, phone records data, internet records data, etc.

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5
Q

4V’s of Big Data?

A

Volume - amount of data collected
Variety - where data all comes from
Veracity - quality of data
Velocity - speed at which data is collected

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6
Q

First step in collecting data?

A

Take inventory (figure out where data is)

  • CRM customer Relational Model
  • ERPs
  • social media
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7
Q

Second Step in collecting data?

A

Figure out how much to collect

-“what questions do i need answered?”

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8
Q

Third Step in Collecting Data?

A

Figure out where to store it

  • Data warehouse
  • Datamarts
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9
Q

Data Warehouses v.s. Datamarts

A

Data Warehouses

  • used by large companies
  • can store yottabytes of data
  • store data in centralized location

Datamarts

  • used by departments of large companies
  • more focused and specific data
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10
Q

Explain the parts of ETL

A

Extract
-pull data from CRMs and ERPs
Transfrom
-“normalize data”
-put data into fields/records of relational database
Load
-put data in Data Warehouses or Datamarts

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11
Q

Disadvantage of ETL?

A

Too slow and takes up too much storage

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12
Q

Who developed Hadoop?

A

Doug Cutting and Mike Cafarella

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13
Q

How did Hadoop get its name?

A

Doug Cutting’s son’s yellow toy elephant

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14
Q

Apache Hadoop?

A
  • Open-source software framework

- written in java

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15
Q

Map Reduce

A

“processing arm” or Search Engine of Hadoop

  • finds data where it resides, queries it, processes query
  • does NOT bring centralized data to user computer
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16
Q

Data Analysis

A
  • applies both logic techniques and statics

- illustrates, defines, and evaluates data

17
Q

Another name for Data Mining is ___

A

Data Discovery

18
Q

Give an example of Topic Analytics being used

A

Customer says “engine valve broke” in customer review

SO

Customer’s review logged under “engine problems” topic by company

19
Q

Going through unstructured text to make connections and identify patterns is ___

A

Text Mining

20
Q

What percentage of Data is Unstructured?

A

80%

21
Q

What uses identified patterns and connections to predict future trends to give themselves a Competitive Edge?

A

Business Analytics

22
Q

3 Types of Business Analytics

A

Descriptive Analytics
-based on past data
Predictive Analytics
-proactive strategy
-uses data to make predictions about future trends in marketplace
Decision/Prescriptive Analytics
-builds on predictive analytics to make predictions on future marketplace and industry

23
Q

Graphical display of the results of data mining, BI, DSS

A

Data Visualization

24
Q

Two common types of Data Visualization

A
  • Powerpoint

- Dash Boards

25
Q

Most popular Dashboard?

A

SAP BusinessObjects Dashboard

26
Q

CAO

A

Chief Analysis Officer

-new position developing in companies today

27
Q

What is the most popular CRM?

A

Siebel

28
Q

Who owns Siebel?

A

Oracle

29
Q

Why were Dow Jones and Verizon able to be hacked?

A

Default Settings on Cloud were unknowingly altered