Chapter 17 Flashcards
Small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications.
apps
The degree and depth of brand-focused interactions a customer chooses to perform online with his or her social network.
customer engagement
A website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and “likes” with them.
The practice of focusing on the identification and recruitment of influencers to advocate a company’s products, services, and brands rather than focusing exclusively on prospective buyers.
influencer marketing
A social networking service that allows users to upload photos and videos that can be edited with filters, organized with tags and location information, and shared publicly or with approved followers.
A business-oriented website that lets users post their professional profiles to connect to a network of businesspeople, who are also called connections.
A pinboard-style photo- and content-sharing website.
Online media where users submit comments, photos, and videos—often accompanied by a feedback process to identify “popular” topics.
social media
The information and experience that are directed toward an end user or audience.
social media content
That portion of a company’s integrated marketing communications effort designed to create and deliver online media content that attracts viewer attention and encourages readers to share it with their social network.
social media marketing program
The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts.
social shopping
A website that enables users to send and receive “tweets,” messages up to 280 characters long.
The various forms of online media content that are publicly available and created by consumers or end users. Also called consumer-generated content.
user-generated content (UGC)
A video-sharing website in which users can upload, view, and comment on videos.
YouTube
