Chapter 16 - Sustainable Marketing Flashcards
Marketing Concept
Recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do; focuses on meeting the company’s short-term sales, growth, and profit needs by engaging customers and giving customers what they want now
Societal Marketing Concept
Considers the future welfare of consumers
Strategic Planning Concept
Considers future company needs
Sustainable Marketing Concept
Calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company
Consumer Rights
To be well informed; to be protected against questionable products and marketing practices; to influence products and marketing practices to improve quality of life; to consume in a way to preserve the world for future generations of consumers
Environmentalism
Protects and improves people’s current and future living environment; concerned with damage to the ecosystem, loss of recreational areas, and increase in health problems
Environmental Sustainability
Generating profits while helping protect the environment
Pollution Prevention
Greening and internal; Eliminating or reducing waste before it is created
Product Stewardship
Greening and external; Minimizing environmental impact throughout the entire product life cycle
New Clean Technology
Beyond greening and internal; developing new sets of environmental skills and capabilities
Sustainability Vision
Beyond greening and external; Creating a strategic framework for future sustainability
Sense-of-Mission Marketing
Defining a company’s mission in broad social terms
Societal Marketing
Making marketing decisions by considering consumers’ wants, company’s requirements, consumers’ long-run interests, and society’s long-run interests
