Chapter 16 - Monopolistic Competition Flashcards
How do economists measure a market’s domination by a small number of firms?
a statistic called the concentration ratio
What is the concentration ratio?
the percentage of total output in the market supplied by the 4 largest firms
What is monopolistic competition?
a market structure in which many firms sell products that are similar but not identical
What are three elements of monopolistic competition?
1) Many sellers: there are many firms competing for the same group of customers
2) Product differentiation: Each firm produces a product that is at least slightly different from those at other firms
3) Free entry and exit: Firms can enter or exit the market without restriction
What happens in a monopolistic competition market in the short run?
- has a downward sloping demand curve
- firms choose price and output by setting MC = MR
What happens in a monopolistic competition market in the long run regarding entry and exit?
- Profit encourages entry, and entry shifts the demand curves faced by the incumbent firms to the left
- Losses encourage exit, and exit shifts the demand curves of the remaining firms to the right
What is price equal to in a long run monopolistic competition market?
price equals average total cost
P = ATC
What is the demand curve tangent to in a long run monopolistic market?
demand curve is tangent to the total cost curve where marginal revenue equals marginal cost
Does price exceed marginal cost in a monopolistic competition market?
Yes P > MC
Where do firms produce in a monopolistic competition market?
on the downward sloping portion of their average cost curves
Do firms produce at excess capacity in monopolistic competition markets?
yes
What are the 3 facets of Anti-Trust Policy?
1) Towards price fixing
2) existing structures (bigness)
3) mergers
What is the interpretation of the law towards price fixing?
all efforts to collude formally will be prosecuted, if discovered
What is the current interpretation of the law towards existing structures?
1) market share of over 70%
2) evidence that the firm used “unfair” (predatory) practices to get that big
What is the current interpretation of the law towards mergers?
Generally reject only horizontal mergers where new market share exceeds 30% and only when would cause prices to increase