Chapter 16 Flashcards
Market Analysis
The study of the supply and demand in a specific area for a specific type of property.
Real Property Market
Buyers and sellers of particular real estate and the transactions that occur among them.
Market Area
a property’s market area is the area from which its demand is found and that contains its direct competition.
Market areas are defined in terms of competition and vary for all kinds of real estate. The market area for a 40-year-old split level house may be other middle-age developments in similar neighborhoods around the city.
Market area analysis (also referred to as neighborhood analysis) is defined as:
The objective analysis of observable and/or quantifiable data indicating discernible patterns of urban growth, structure, and change that may detract from or enhance property values; focuses on four sets of considerations that influence value: social, economic, governmental, and environmental factors.
Macroeconomics
Study of the economy as an aggregate system, focusing on national/domestic production, national/domestic income, the supply of money, the rate of inflation, the national budget, the balance of trade, and the interrelationships among constituent sectors.
Microeconomics
The study of the economics of individual spheres of activity or patterns and behaviors, e.g., a firm, an industry, a retail market, a consumer segment, pricing, local employment, individual property performance.
Submarket
A division of a total market that reflects the preferences of a particular set of buyers and sellers, e.g., fast food restaurants as a submarket of the overall restaurant market.
A submarket is defined as:
A division of a total market that reflects the preferences of a particular set of buyers and sellers, e.g., fast food restaurants as a submarket of the overall restaurant market
Market segmentation is defined as:
“The process by which submarkets within a larger market are identified and analyzed.”
Disaggregation is defined as:
“The differentiation of a subject property from other properties on the basis of subclassifications with differing product characteristics.”
Supply & Demand
The analysis of almost any kind of market gets down to a study of supply and demand factors. We need to identify:
A property type
Particular property characteristics
The most probable users of this type of property (demand)
Available competing properties (supply)
Demand Analysis
Population trends
Income and wage levels
Employment types and patterns
Unemployment rates
Mortgage information
Land use patterns
Physical factors
Local government
Population Trends
The study of population trends is about as basic as it gets when we’re trying to analyze demand for housing. The more people there are in an area, the more houses that are needed.
Where can population trend data be located?
U.S Census Bureau
Employment types & patterns
Does the local employment consist primarily of:
Manufacturing?
High-tech?
Government?
Education?
Services?
Tourism and recreation?
Retail and small businesses?