Chapter 15: Retail Communications Flashcards
1
Q
Three ways that the communication environment has changed
A
1-Consumers are more informed with internet
2-No more mass marketing, different customers require different treatment
3-New media sources are being used to target customers
2
Q
Less broadcasting, more narrowcasting. Mediums firms are advertising on…
A
- Specialty magazines
- Cable TV
- Video on demand (Netflix)
- Podcasts
- Product placement in TV/video games (Grand Theft Auto has a McDonald’s on it’s street)
3
Q
IMC
A
IMC (Integrated Marketing Communications): Carefully balanced mix of promotion tools.
Company is able to carefully deliver the SAME message over all the different channels in a clear/organized way.
4
Q
IMC means?
A
Company is always portrayed the same every time.
5
Q
Sales Promotions can be seen where?
A
- Coupons
- Mail-In Rebates
- Inside cereal boxes
6
Q
Examples of in-store marketing/design elements
A
Assembled product stands.
Fashion shows in clothing stores.
Food samples in grocery stores.
