Chapter 15 - Monopoly Flashcards
1
Q
What is a Monopoly
A
- a firm that is the sole of a product in a market without close substitutes
- Has market power: the ability to influence the market price of the product it sells
2
Q
Barriers to Entry in a Monopoly Market
A
1) Monopoly Resources - One firm controls access to necessary resource
2) Government-Created Monopoly
3) Natural Monopoly - a single firm can produce the entire Q needed at the lowest possible cost; economy of scale
3
Q
Monopoly Demand Curve
A
- The only seller; therefore has a downward-sloping demand curve (firms in competitive markets have horizontal demand curves at P)
4
Q
Monopoly Revenue
A
P will always equal AR
P will always be greater than MR
- because to sell a higher Q, monopoly firm must reduce P
- in Competitive Markets P=MR
5
Q
Output Effect
A
higher output raises revenue
6
Q
Price Effect
A
lower price reduces revenue
7
Q
Monopoly Profit Maximization
A
- MR=MC is the profit maximizing Q
- P is taken from the demand curve at the profit maximizing Q
- this is profitable if above the ATC; and vice versa
8
Q
Monopoly Supply Curve
A
- Monopolies do not have supply curves
- Monopoly is a price maker; Q does not depend on P
- Q and P are determined by MC and MR
9
Q
Monopoly Equlibrium
A
- P is greater than MR=MC
- Q is too low in monopoly
10
Q
Price Discrimination
A
- Selling the same good at different prices to different buyers; based on consumer WTP
- In Perfect Price Discrimination firm makes pure profit; this is not possible in reality