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igcse business 0450 > chapter 15 - marketing mix: promotion > Flashcards

chapter 15 - marketing mix: promotion Flashcards

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igcse business 0450 (29 decks)

chapter 1 - business activity

chapter 2 - classification of business

chapter 3 - enterprise, business growth and size

chapter 4 - types of business organization

chapter 5 - business objectives and stakeholder objectives

chapter 6 - motivating employees

chapter 7 - organization and management

chapter 8 - recruitment, selection and training of employees

chapter 9 - internal and external communication

chapter 10 - marketing, competition and the customer

chapter 11 - market research

chapter 12 - the marketing mix: product

chapter 13 - the marketing mix: price

chapter 14 - the marketing mix: place

chapter 15 - marketing mix: promotion

chapter 16 - technology and the marketing mix

chapter 17 - marketing strategy

chapter 18 - production of goods and services

chapter 19 - costs, scale of production and break-even analysis

chapter 20 - achieving quality production

chapter 21 - location decisions

chapter 22 - business finance: needs and sources

chapter 23 - cash flow forecasting and working capital

chapter 24 - income statements

chapter 25 - statement of financial position

chapter 26 - analysis of accounts

chapter 27 - economic issues

chapter 28 - environmental and ethical issues

chapter 29 - business and the international economy

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