chapter 15 Business Start-Ups Flashcards
challenges of setting up a business
long-term finance
attracting investment, balancing souces- not taking on too much debt (repayments), not giving away much equity (loss of control)
challenges of setting up a business
working capital
having enough cash to meet day-to-day expenses (cash flow)
challenges of setting up a business
production method
choosing job, batch or mass (depending on USP, customer, price)
challenges of setting up a business
ownership
choosing suitable structure- sole trader, partnership or limited company
challenges of setting up a business
marketing
conducting research to know where to advertise, cost if sales promotions, how to use social media and public relations for publicity
challenges of setting up a business
market research
finding useful, up-to-date research, conduct field research (takes time and money)
challenges of setting up a business
creating a USP
developing features to stand out from competitors and existing products
challenges of setting up a business
location
cost of buying/leasing shops or premises (the right place for the target market)
challenges of setting up a business
staff
availability/ cost of staff, interviewing, employee legislation, tax
name 3 organisation options
sole trader
partnership
private limited company
sole trader
one person
farmers, local pubs
owner/company are the same
unlimited liability
if the business goes bankrupt and owes a lot of money, the sole trader will become responsible for paying the debts
benefits of sole trader
quick and easy to set up
keep profits
private (finance records don’t have to be published)
quick decisions can be made
challenges sole trader
unlimited liability expansion is difficult (can’t sell shares) lack of experience in some areas requires a lot of effort and stress no continuity of existence
partnership
2-20 people
solicitors, doctors etc
jointly owned
partnership benefits
easy to set up more capital losses shared optional to have a deed of partnership more experience private- financial records don’t have to be published
deed of partnership
profits to be shared each partner is responsible for it what happens if business closes salaries of partners can partners withdraw money
challenges partnership
disagreements profits shared unlimited liability decision making slower not a separate legal entity
private limited company
owned by 1-149 shareholders limited liability directors run the business on behalf of the shareholders ltd follows the name cannot sell shares to the public separate legal entity