Chapter 15

Question 1

Inchoate

Answer 1

Not articulated, difficult or impossible to articulate.

Question 2

Nudge theory

Answer 2

Theory of social influence arguing that peoples behaviour can be shifted relatively easily and cheaply in a more socially desirable direction by relatively small, subtle situational cues.

Question 3

Publication bias

Answer 3

The tendency for researchers to report positive results differently from those that show negative results.

Question 4

File drawer effect

Answer 4

The phenomenon whereby studies are not submitted for publication because they either yield non significant results or results that run contrary to established research findings.

Question 5

Data mining

Answer 5

The process of automatically searching large volumes of data for patterns.

Question 6

Transcranial magnetic stimulation

Answer 6

Technique that introduces weak electric currents in the brain that allow the study of brain to function.

Question 7

Electrocardiography

Answer 7

The measure of electrical activity in the heart.

Question 8

Event - related potentials

Answer 8

The measure of brain response at the onset of a stimulus.

Question 9

Electromyography

Answer 9

The measure of electrical activity in the muscles.

Question 10

Eye tracking

Answer 10

The process of measuring either the point of gaze or the motion of the eyes relative to the head.

Question 11

Psychological literacy

Answer 11

A set of skills including critical thinking, ethics, and social responsibility.