Chapter 15 Flashcards
monopoly
a firm that is the sole seller of a product without close substitutes
natural monopoly
a monopoly that arises because a single firm can supply a good or service to an entire market at a smaller cost than could two or more firms
output effect
more output is sold, so Q is higher, which tends to increase total revenue
price effect
the price falls, so P is lower, which tends to decrease total revenue
profit maximization for monopolies
choosing the quantity at which MR = MC, then uses the demand curve to find the price that will induce customers to buy that quantity
monopoly profit
( TR/Q - TC/Q) X Q
(P - ATC) X Q
deadweight loss in monopolies
not all consumers who value the good at more than its cost buy it..
represented by the area of the triangle between the demand curve and the marginal cost curve
price discrimination
the business practice of selling the same good at different prices to different customers
perfect price discrimination
describes a situation in which the monopolist knows exactly each customers willingness to pay and can change each customer a different price
4 ways gov respond to problems in monopolies
- try to make monopolized industries more competitive
- regulating the behavior of the monopolies
- turning some private monopolies into public enterprises
- doing nothing at all