Chapter 14 Marketing Final Review Export Flashcards
1
Q
Current Media Trends
A
tiktok,pinterest,reddit,google, and amazon
2
Q
Trends in Generation in the Digital Marketing Landscape?
A
Millennials and Generation Z
3
Q
Search Engine Marketing (SEM)
A
A digital marketing strategy used to increase the
visibility of a website in search engine results pages (SERPs)
4
Q
Websites should be
A
Quick to load
Simple to navigate
User-friendly
Personable
Relevant
Reportable
5
Q
Example of Earned Media
A
Blogs, Tweets, Instagram posts from consumers
6
Q
Examples of Paid Media
A
TV ad, Radio Spot, Meta Ads
7
Q
Examples of Owned Media
A
Website, Social Media Properties
8
Q
What are the elements of the Digital Marketing Trifecta?
A
Paid Media, Owned Media, Earned Media
9
Q
Created on OmniSets
A
https://www.omnisets.com/set/300096/
