Chapter 14 - Firms in Competitive Markets Flashcards
Market Power
A firm has this if it can influence the market price of the good it sells
Competitive Market
- ) Many buyers and many sellers
- ) The goods offered by various sellers are largely the same
- ) Firms can freely enter and exit the market
Average Revenue = ?
Total Revenue / Quantity Sold
OR
The Price of the good ((P x Q)/Q) = P
Marginal Revenue
The change in total revenue from an additional unit sold
OR
Price of the good
Profit is maximized by producing quantity at which ____ = ____.
Marginal Cost, Marginal Revenue
If MR > MC, the firm should _____ output.
Increase
If MR < MC, the firm should _____ output.
Decrease
If MR = MC, the firm is at its’ ________.
Profit maximizing level.
Shutdown
Short-run decision not to produce anything
Exit
Long-run decision to leave the market
Shut down if _____ < _____?
Price, Average Variable Cost
Sunk Cost
A cost that has already been committed and cannot be recovered
Exit if _____ > ______?
Price, Average Total Cost
Profit = ?
(Price - Average Total Cost) x Quantity
Process of entry & exit ends only when _____ & _____ are equal.
Price, Average Total Cost