Chapter 14 Decision Making Flashcards
Decision Theory
Analytical and systematic way to tackle problems
4 basic elements of decision making AEOP
Acts, Events, Outcomes, Payoffs
good decision
based on logic, consider all available data and possible alternatives
Alternative
course of action or strategy that decisions maker can choose
Criteria
factors important to decision maker
State of Nature
event or scenario not under control of decision makers etc economy, weather, inflation
Payoff Table
numerical outcome obtained due to application of each possible combination of decision alternatives and state of nature
Payoff tables are conditional values because of….
unknown state of nature
payoff values are measured within…..
within a specific period called decision horizon
Payoff Matrix
summarizes final outcome or payoff for each decision alternative under possible state of nature
Opportunity Loss or Regret Table
Difference between the payoff from best decision and all other decision payoffs. Best state of nature - other state
3 types of decision making
Certainty, Uncertainty and Risk
Certainty
you know what will happen with 100% probability
Uncertainty
you know but cannot assign specific probability to event
Risk
probability event will occur, uncertain is known, probability is measure of information