Chapter 14 Flashcards
Sport Communication
A process by which people in sport settings share symbols as they create meaning through intereaction
Communication steps
Sender, Message, Channel of delivery, Received
Use and Gratification
Self selected audience only pays attention to what matters to them
Agenda Setting
Media cannot tell the people what to think, but they can influence what people think about
Innovation
Media can steer people to look at new developments, products or services. media guides what we adopt
Diffusion of information
People hear stories from media, then spread the word to friends
Modelling and cultivation
People will model after what people see in the media, or perceive the world around them for what they see on tv
Effects
The effect that a business has on the people in a good way or a bad way
SSCM Strategic Sport Communication Model
a model depicting dynamics of communication and the various settings in which communication occurs in sport
Intra
Within
Inter
Between
Print Communication
Communication through print
Electronic Communications
Radio, TV, Movies
New Media
Internet based, Podcasts
Sport Public Relations
Find the businesses public, and see how they can do better at building the relationship
