Chapter 14-15 Flashcards
Beggarstaff brothers
Opened design studio, Aware of Japanese influence, got their name from a bag of produce. made kassama poster with no client in mind. interested in flat shapes, collage,
Bernhard
Pushed toward a simple language of graphics. two matches and a name, made WWI posters for germans with lots of blackletter.
Plakastil
Rejected Art nouveau for simple clean style, used bold eye catching elements, made his own typeface,
Hans Rudi Erdt
placed the product user in the ad, objects in foreground and background blend together.
Ludwig holwein
reduction of image, But filled with decorative pattern, captured emotional qualities even when using such a reductive quality. his style is rejected by hitler during WWII.
Art Deco
Began between WWI and WWII during the roaring 20’s, geometrically decorative, Big influence in new york architecture, e.g. the Chrysler building.
McKnigt Kauffer
grew up in great falls Montana, not as well accepted in the U.S. Fascination with speed, reductive approach, worked for the London underground,
A.M. Cassandre
Intended to work in fine arts, but was stuck in poster design for 20 years, used the golden ratio 1 to 1.618, very geometric, heavy work in transportation industry, used narrative pannels. typographer created bifur and piegnot
Kasimir malevich
took cubism to the extreme, used basic forms no pictures
El Lissitzky
moved from painting to graphic design inspired by malovich
suprematism
cubism to the extreme, pure abstraction ment better emotion, convey meaning better.
Alexander Rodchenko
a constructivist with communist notions, formed his own ad agency, used the concept of serial painting with book covers.
Georgii & Vladimir Stenberg
made film posters that could convey story with out giving away the story, political posters
De stijl
started in 1917 in th Netherlands, means the style, abstract geometric style sought universal laws of balance and harmony.
Theo Van Doesburg
Used pure form expressed with flat primary colors
