Chapter 13 - SOC+

Question 1

Mass Media

Answer 1

“mass” refers to how media has been reached to many people (i.e. refers to print, radio, television, internet & other communication tech)

Question 2

The Rise of mass media - 3 main factors

Answer 2

1. the protestant reformation: martin Luther King wanted people to have a deeper personal relationship with the Bible, which became the 1st mass media product
2. Democratic movements 18th century France, U.S & other countries wanted to become literate & gain access to the previously restricted centre of learning (TV influence, Canadian politicians hire “image consultants”)
3. Capitalist industrialization modern industries required a literate & numerate workforce, needed rapid means of communication to do business efficiently

Question 3

Theories of Mass Media effect - Functionalism

Answer 3

by coordinating the operation of industrial & post-industrial societies, mass media is also an important agent of socialization. Mass media involves social control to help ensure conformity and provides entertainment