Chapter 13 - Global Market Opportunity Assessment

Question 1

Global Market Opportunity

Answer 1

A favourable combination of circumstances, locations or timing that offers prospects for exporting, investing, sourcing or partnering in foreign markets

Question 2

Industry Market Potential

Answer 2

An estimate of the likely sales for all firms in a particular industry over a specific period

Question 3

Licensing

Answer 3

An arrangement where the owner of intellectual property grants a firm the right to use that property for a specified period of time in exchange for royalties or other compensation

Question 4

Franchising

Answer 4

An arrangement whereby the focal firm allows another the right to use an entire business system

Question 5

International Collaborative Venture

Answer 5

A cross-border business activity undertaken jointly with other firms, in which the partnering firms pool their resources and share the costs and risks of the venture

Question 6

Company Sales Potential

Answer 6

An estimate of the share of the annual industry sales that the firm expects to generate in a particular target market