Chapter 13

Question 1

List the four considerations that business can increase their strategies in planning through digital media

Answer 1

Product- specify to customers needs
Promotion- increasing demand for the product
Pricing- benefits, discounts, and comparisons
Distribution- internet increase speed and reduces costs and inefficiencies

Question 2

List six social networking appeals and uses

Answer 2

1. Allows customers to connect
2. Free promotion
3. Easily accessible
4. Adds value to the economy
5. Viral marketing
6. Podcasts

Question 3

What is intellectual property

Answer 3

Ideas and creative materials developed to solve problems and educate and entertain others

Question 4

Intellectual properties are usually protected by

Answer 4

Patents and copyrights

Question 5

Why may people engage in piracy

Answer 5

Get out of paying for content
Thrilling
Swapping info

Question 6

Digital media

Answer 6

Electronic media that functions using codes

Question 7

Digital marketing

Answer 7

All digital media including internet