Chapter 13 Flashcards
Providing the product the customer wants
Where they want it
When they want it
How they want it
effective distribution
Parking Consideration
One space for every four seats in the venue
Easy entrance and exit
Appropriate pricing
Availability of spots near the venue
Surrounding Area Consideration
Design & Layout– fit with the local landscape aesthetics
Politics – clear “neighborly” dialogue
Concerns over parking, traffic, and rowdy crowds
Sense of safety – facility located in a safe area
Excellent sport facility design and layout should address the following:
Ease of access, exit, and internal movement (minimizing length of lines)
Compliance with ADA
Location, design, and number of food services, bars, concessions stands, and bathrooms
Flexible versus dedicated usage space
Aesthetically pleasing design
half of all entrances must be wheelchair accessible. / one percent of total seating must be for wheelchairs, seats should be integrated, companion seats must be provided.
ADA
Lines of sight should be comparable with those of surrounding seats
ADA
All concessions, restaurants, and merchandise stands must be accessible.
ADA
Bathroom ratios
E.g., # of bathrooms: for female 1:40 for the first 1,500, 1:60 for the remainder / for males: 1:75 for the first 1,500, and 1:120 for the remainder
Psychological and actual time
Measures of driving time
External accessibility
Drawing radius or location
Based on drive or traveling time Demographics Duration and frequency of the event Emotional commitment Perception of quality
Marketing Channels
Manufacturers (M)
Wholesalers (W)
Retailers (R)
Consumers (C)
M → W → R → C
Traditional channel for hard goods
M ↔ C
Professional Sports team
Event → Media → C
Televised sporting event
M → C → C
Secondary ticket market
