Chapter 13 Flashcards
big-box food retailer
Comes in three types: supercentre, hypermarket, and warehouse club; larger than a conventional supermarket; carries both food and nonfood items.
category killer
Offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing.
category specialist
Offers a narrow variety but a deep assortment of merchandise.
conventional supermarket
Offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise, in a self-service format.
cooperative (co-op) advertising
An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs.
discount store
Offers a broad variety of merchandise, limited service, and low prices.
drugstore
A specialty store that concentrates on health and personal grooming merchandise, though pharmaceuticals may represent more than 60 percent of its sales.
extreme-value retailer
A general merchandise discount store found in lower-income urban or rural areas.
general merchandise retailers
May be discount stores, specialty stores, category specialists, department stores, drugstores, off-price retailers, or extreme-value retailers; may sell through multiple channels, such as the Internet and catalogues.
off-price retailer
A type of retailer that offers an inconsistent assortment of merchandise at relatively low prices.
omnichannel
A strategy that creates a consistent experience for consumers across all distribution channels.
multichannel strategy
Selling in more than one channel (e.g., store, catalogue, kiosk, and Internet).
retail mix
Product (merchandise assortment), pricing, promotion, place, personnel, and presentation (store design and display) strategies to reach and serve consumers.
retailing
The set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogues, and over the Internet, as well as services such as fast-food restaurants, airlines, and hotels.
services retailers
Firms that primarily sell services rather than merchandise.
