Chapter 12 Vocab Flashcards
Sound bite
A radio or video clip of someone speaking
Equal time rule
An FCC rule that if a broadcaster sells time in one candidate, it must sell equal time to other candidates
Trial balloon
Information leaked to the media to test public reaction to a possible policy
Loaded language
Words that imply a value judgement, used to persuade a reader without having made a serious argument
Routine stories
Media stories about events that are regularly covered by reporters
Feature stories
Media stories about events that, though public, are not regularly covered by reporters
Insider stories
Media stories about events that are not usually made public
Selective attention
Paying attention to only those news stories with which one already agrees
Adversarial press
The tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them
Background
A public official’s statement to a reporter that is given on condition that the official not be named
Blog
A series, or log, of discussion items on a web page
