Chapter 12- The Media Flashcards
A series, or log, of discussion items on a page of the World Wide Web
Blog
An FCC rule that if a broadcaster sells time to one candidate, it must, sell equal time to other candidates
Equal time rule
News coverage that focuses on who is ahead rather than on the issues
Horse-race journalism
Media stories about events regularly covered by reporters
Routine stories
Media stories about events that, though public, regularly covered by reporters
Feature stories
Media stories about events that are not usually made public
Insider stories
Information leaked to the media to test public reaction to a possible policy
Trial balloon
Words that imply a value judgement, used to persuade a reader without having made a serious argument
Loaded language
The tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them
Adversarial press
A public official’s statement to a reporter given on condition that the official not be named
Background
A radio or video clip of someone speaking
Sound bite
