Chapter 12: Public Relations

Question 1

Public relations

Answer 1

I total communication strategy conducted by a person, government, or an organization.

Question 2

Press agents

Answer 2

Those who sought to advance a person’s image through media exposure, primarily via stunts staged for newspapers

Question 3

Publicity

Answer 3

Type of PR communication that uses various media messages to spread info about a person, corporation, issue, or policy.

Question 4

PRSSA

Answer 4

Public relations student Society of America

Question 5

Propaganda

Answer 5

Strategically placed communication such as advertising or support to gain public support for a special issue example: where effort

Question 6

Press releases or news releases

Answer 6

Announcements written in the style of news reports they give info about an individual, company, etc.

Question 7

Video news release (VNR)

Answer 7

30 to 90 second visual press releases

Question 8

Public service announcements (PSAs)

Answer 8

15 to 60 second audio or video reports the remote government programs, educational products etc.

Question 9

Pseudo event

Answer 9

Any circumstance created to gain coverage in the media

Question 10

Lobbying

Answer 10

Process of attempting to influence lawmakers to support and vote for an organization’s or industry’s best interest

Question 11

Astroturf lobbying

Answer 11

Phony grassroots public affairs campaigns engineered by PR firms

Question 12

PRSA member statement

Answer 12

Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness