Chapter 12: Perfect Competition and the Supply Curve Flashcards
Price-taking producer
producer whose actions have no effect on the market price of the good/service it sells
Price-taking consumer
consumer whose actions have no effect on market prices of good/service they buy
Perfectly Competitive Market
market in which all market participants are price-takers
Perfectly Competitive Industry
industry in which producer are price-takers
Market Share
fraction of total industry output by that producer
2 Necessities for Perfect Competition
1) contains many producers who do not have large market share
2) products of all producers to be “equivalent”
- “commodity” or “standardized product”
Free Entry and Exit
characteristic of perfect competition
Marginal Revenue
change in TR/ change in Q
-change in TR by additional unit of output
Optimal Output Rule of Price-Taking Firms
MR = MC, profit maximizing point
Profitable if
Market price of good is greater than firm’s minimum average total cost
- TR > TC –> profit
- TR = TC –> break-even
- TR < TC –> loss
- P(price) > ATC –> profit
- P = ATC –> break-even
- P < ATC –> loss
Profit per unit
TR/Q - TC/Q
Profit
(P - ATC) * Q
Break-even price
minimum average total cost, price at which 0 profit is made
Minimum AVC
equal to the shut-down price
-price at which firm ceases production in short-run
Industry Supply Curve
relationship between price and total output of industry as a whole
-“the supply curve”