Chapter 12: Mobile Marketing

Question 1

what to do for mobile ads

Answer 1

o Location based targeting
o Geo-fencing
 Target ads based on specific distance from that location

Question 1

Mobile vs Desktop marketing insights

Answer 1

Mobile users are more impatient
 Focus on top search results
 Display only the most important information to mobile user

Mobile phones usage is characterized by snaking rather than feasting
 Mobile users use there phone a lot through the day rather then all at once

Rich media (videos) is equally effective for mobile and desktop users
 Companies with large mobile should use video

Location matters more for mobile users
 Ex: food near me