Chapter 12: Distribution Channels Flashcards

1
Q

distribution components

A

supply chain: goes to suppliers and producers

suppliers go to producers

producers go to distribution channels and consumers

distribution channels go to consumers

suppliers, producers, and consumer ‘ logistics management

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2
Q

Producers or suppliers

A

provide the raw materials

distribution channels, supply chain, logistics: moving through the components

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3
Q

reverse logistics

A

process of returning a product

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4
Q

logisitcs

A

all activities involved in the flow of goods

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5
Q

distribution channel

A

wholesalers, brokers, dealers, agents, resellers, etc.

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6
Q

supply chain

A

network of firms involved nn flow of goods

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7
Q

all of these are needed in supply chain

A

physical flow of goods

information flows

payment flows

ownership flows

promotion flows

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8
Q

transactional function: buying

A

purchase foods for resale to other intermediaries or consumers

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9
Q

transactional function: risk taking

A

own inventory that can become outdated

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10
Q

transactional function: promotion

A

promote products to attract consumers

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11
Q

transactional function: selling

A

transact with potential customers

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12
Q

logistical function: physical distribution

A

transport goods to point of purchase

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13
Q

logistical function: risk taking

A

maintain inventory and protect goods

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14
Q

facilitating function: gathering information

A

share competitive intelligence about customers or other channel members

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15
Q

facilitating function: financing

A

extend credit and other financial services to consumers

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16
Q

direct and indirect distribution

A

Direct:
manufacturer -> consumer

indirect:
manufacturer -> retailer -> consumer
manufacturer -> wholesaler -> retailer -> consumer

17
Q

multichannel distribution

A

goes from manufacturer to many places such as distributors, retailers, directly to consumer segment, directly to business segment

18
Q

push marketing

A

manufacturer -> wholesaler -> consumer

19
Q

pull marketing

A

consumer -> wholesaler -> manufacturer (advertising, social media, store displays) WE want YOUR product

20
Q

distribution intensity (3)

A

intensive: everywhere
selective: few locations
exclusive: even fewer locations

21
Q

independent marketing channel

A

manufacturer - wholesaler - retailer - consumer

22
Q

vertical marketing channel

A

manufacturer, wholesaler, retailer - consumer (work together as team to deliver to consumer)

23
Q

administered VMS (vertical marketing channel)

A

most powerful member in distribution channel calls shot

24
Q

contractual VMS

A

(franchise): what are your obligations, what do you need, etc.

25
Q

corporate VMS

A

corporations own many channels: store, supplier, etc.

26
Q

logistics management

A

making merchandise flow

27
Q

inbound transportation

A

coordination of deliveries with dispatcher

28
Q

just-in-time systems

A

reduced lead time, increased product availability and lower inventory investment (having product get there JUST in time)

29
Q

supply chain benefits

A

fulfill delivery promises

meet customer expectations

reduce number of transactions

increase value for consumers

more efficient and effective distribution system