Chapter 12 - Distribution Flashcards
Agent or broker
An intermediary that brings together buyers and sellers
Breaking bulk
Dividing a large quantity of goods received from a supplier before selling them on in smaller quantities to customers
Direct selling
Producers selling their products directly to consumers
Distribution
The delivery of goods from the producer to the consumer
Distribution channel
The route taken by a product from the producer to the consumer
E-commerce
The use of electronic systems to sell goods and services
Intermediaries
Links between the producer and the consumer
Retailer
A business that buys goods from manufacturers and wholesalers, and sells them in small quantities to consumers
Wholesaler
A business that buys goods from manufacturers and sells them in smaller quantities to retailers